Bri Willians
an expert in explaining why demands tend to backfire
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Nov 13, 2023 • 22min
Why telling someone what to do won't work
Bri Willians, an expert in explaining why demands tend to backfire, discusses the pitfalls of telling someone what to do and the importance of offering choices. Learn about the psychology behind reactance, the impact of choice architecture on decision making, and strategies for effective communication. Don't miss out on Bri's latest book and a bonus episode on writing un-ignorable emails.
