Nudge How to manipulate the masses
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Oct 16, 2023 Can governments manipulate citizens? Can people be convinced to eat insects? Ex-Cambridge Analytica employee Patrick Fagan explores manipulation and behavioral science. The power of persuasion and nudges are discussed. Effective persuasion techniques, social norms, and manipulation strategies are explored, with examples from politics and propaganda. Strategies to resist manipulation are highlighted.
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Manipulation and Influence
- Manipulation is a loaded word, broadly defined as controlling or playing upon by artful, unfair, or insidious means.
- Communications like ads, government messages, and even in-store scents can influence us, not always beneficially.
Scent Manipulation
- Nike found that the new shoe scent increased customer purchases by 84% and willingness to pay by 10-15%.
- Similarly, a London nightclub doubled Malibu sales with coconut fragrance, and Novotel boosted breakfast sales with coffee scent.
Manipulation's Broader Impact
- Manipulation extends beyond product sales to larger decisions, like voting preferences.
- Google search rankings can shift voter preferences by up to 20%, highlighting the subtle power of nudges.