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4min chapter
How to manipulate the masses
Nudge
Understanding Motivations and Norms for Effective Persuasion
Explore the most effective persuasion techniques by understanding people's anxieties and desires. Learn how to change behavior by setting perceptions of what's normal, with real-world examples from politics and propaganda.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode