Nudge 10 lessons from the #1 marketing podcasters
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Dec 18, 2023 The hosts discuss their top 10 marketing lessons, including the halo effect and the power of purpose. They also explore the influence of stories and associations on decision-making. Additionally, they highlight the importance of creativity and the use of profanity in marketing. They discuss the power of fresh start dates and the importance of persistence and testing in podcasting.
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Power of the Labor Illusion
- Steve Jobs masterfully used the labor illusion by highlighting the years of effort behind Apple products.
- Demonstrating hard work increases perceived value, proven through tests like real estate agent list preparation.
Fired Twice, Gained Networking
- John Evans was fired twice in one year, which spurred him to start a podcast and expand his network.
- He found people outside corporate roles often show generosity, eager to help and collaborate.
The Pratfall Effect Increases Likability
- Being open about flaws can paradoxically make you more likable and charismatic.
- The Pratfall Effect shows showing weaknesses increases trust and often results in more success.