Nudge

Can governments manipulate citizens? Can people be convinced to eat insects? Ex-Cambridge Analytica employee Patrick Fagan explores manipulation and behavioral science. The power of persuasion and nudges are discussed. Effective persuasion techniques, social norms, and manipulation strategies are explored, with examples from politics and propaganda. Strategies to resist manipulation are highlighted.

Learn about costly signaling and how it affects consumer perception, with examples of tattoos, Sony Walkman's marketing strategy, and Toyota's use of signaling. Explore the historical significance of social signaling and the concept of self-signaling. Discover how incentives influence perception and encourage desired behavior.

Marketing legend Seth Godin discusses topics such as creating valuable resources for finding accommodations in Paris, the flawed dynamics between marketers and consumers, the race to the top in marketing, choosing a hyper local audience, the benefits of not expecting tips in restaurants, and embracing incompetence for growth.

Marketing expert Thomas McKinlay shares 3 practical marketing insights from recent research papers, including the power of limiting positive claims, increasing sales through trust and transparency, and the importance of using precise measurement units. Topics discussed include showcasing costs, labor illusion, descriptive color names, branded ingredients, and balancing precision with customer understanding.

Explore why powerful people dress differently, including a discussion on Lady Gaga's meat dress and the concept of the 'red sneakers effect'. Learn how breaking fashion conventions can correlate with perceived competence and lead to higher status. Discover the importance of being distinct in marketing and how it can increase effectiveness, with concrete examples from a unique beer brand study.

Kipp Bodnar, HubSpot CMO, shares 7 marketing lessons he used to grow the company from $10M to $1.7B. He discusses providing 10x value, being a transformational business, optimizing pricing and packaging, and the importance of distribution strategy.

Today's podcast features Sheena Iyengar, Professor of social psychology. The interview delves into the effectiveness of brainstorms, highlighting the flaws of traditional brainstorming sessions. It explores alternative solutions, such as pre-meeting preparation and diverse knowledge bases, emphasizing the value of individual thinking before group discussions. The importance of persistence in generating creative ideas is also discussed, challenging the notion that fancy office designs enhance creativity.

The podcast discusses the power of rhymes in advertising and how they can impact perception and believability. It explores the decline of rhymes in advertising and emphasizes the importance of word style and presentation. The impact of language style, including rhyme and alliteration, on the effectiveness of ads is discussed. It also analyzes a despised but unforgettable UK TV ad from 2006 that utilized rhyme, alliteration, concrete phrases, and humor.

Nina Mazar, an expert on why nudges don't always work, discusses challenges in applying behavioral science, the power and limitations of default interventions in organ donation, publication bias and the default effect, scaling up messages and tailoring nudges, and strategies for increasing tax compliance.

Exploring the controversial history of subliminal advertising and its limited effectiveness. The podcast delves into the influence of color on consumer perception and discusses the 'labour illusion' in relation to instant coffee.