I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/Book recommendations: Wanting by Luke Burgis: https://amzn.to/3i86PBbHow to Change by Katy Milkman: https://amzn.to/3VpGDk9Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA

Dr J.J. Peterson, storytelling expert, discusses why stories stick in your mind. Topics include the stories behind Apple, making events memorable for 7 years, why Tidal failed, the power of images in memory, and the two rules behind every good story.

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Dan’s book The Power of Regret: https://amzn.to/3btHAX9Dan’s book When: https://amzn.to/3SCvgVsMy fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlzEpisode 68 of Nudge: https://bit.ly/3d6PCWiSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Matt’s book: https://amzn.to/3qJ9McKMatt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/Matt's Twitter: https://twitter.com/mattjohnsonismeMatt's Personal Website: neuroscienceof.comSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Bruce Daisley on Nudge: https://bit.ly/3Hv05EIJoy of Work book: https://eatsleepworkrepeat.com/book/Steve Martin on Nudge: https://bit.ly/3K7TstFBottom Line, BBC Radio 4: https://bbc.in/3C5s0dkSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Follow @BizBrosCo: https://twitter.com/bizbroscoCheck out Content Is Profit: www.contentisprofit.comListen to me on Content Is Profit: https://bit.ly/3CRp3iwSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTo Sell Is Human: https://amzn.to/3Ct6hMP

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks. Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYRThe data behind the TikToks: https://bit.ly/3vd5QUgRobert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFBSign up for my newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.pngListen to episode 63: https://bit.ly/3TnCKeNSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022French train station app-style departure board: https://imgur.com/a/0YoahRE“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZVMike’s Twitter: https://twitter.com/MikeDHughesElla’s Twitter: https://twitter.com/ellajenkins95Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list