Nudge How Sainsbury’s and Adobe nudge customers
18 snips
Jan 2, 2024 Discover how Adobe and Sainsbury's used behavioral science principles to boost retention and mobile downloads. Learn about a nudge-inspired Ramadan project that reduced food waste by 67%. Explore the power of authority bias and confirmation bias in advertising. Find out how to appeal to emotions and leverage confirmation biases for increased app adoption. Dive into efforts to reduce food waste during Ramadan using the messenger effect.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Using Behavioral Science to Reduce Customer Churn
02:09 • 9min
Exploring the Rational and Psychological Reasons for Using a Cost-Saving App
10:40 • 2min
The Power of Confirmation Bias in Advertising and Surveys
12:37 • 2min
Appealing to Emotions and Confirmation Biases for Increased App Adoption
15:02 • 2min
Reducing Food Waste During Ramadan
17:30 • 8min