How Sainsbury’s and Adobe nudge customers
Nudge
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The Power of Confirmation Bias in Advertising and Surveys
This chapter examines how advertisements can tap into people's desire to feel intelligent and superior by leveraging confirmation bias. It discusses two studies highlighting how framing survey questions to align with individuals' self-identity as helpful or adventurous can increase their participation and explores how Sainsbury's advertisement appeals to consumers' self-identity as cost-savvy time savers.
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