Appealing to Emotions and Confirmation Biases for Increased App Adoption

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success. 

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Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b

Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023

Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/