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The host shares two major announcements regarding the podcast's growth and decision to focus on Nudge full-time. They emphasize the importance of taking action and engagement, including subscribing, following, and leaving reviews. They also discuss the 'Wallet Opening Words' playbook, which uses behavioral science techniques to improve businesses.
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Quick takeaways
- The host is leaving his full-time job to focus on growing and improving the Nudge podcast with better shows, higher quality edits, world-leading guests, and expanded platforms.
- The host has collaborated with marketer Caitlin Borgoeing to create a playbook called 'Wallet Opening Words' that offers 26 and a half copywriting techniques backed by scientific research, along with access to an AI-powered copy bot, a copy testing cheat sheet, and a sales template.
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Nudge podcast announces going full-time
In this episode of Nudge, the host shares the major announcement that he is leaving his full-time job to dedicate himself to the podcast. After years of growth and success, Nudge has become the UK's most popular marketing podcast. The host discusses his decision to focus solely on Nudge, highlighting the need to grow the show and explore additional revenue streams. The announcement promises listeners better shows, higher quality edits, world-leading guests, extra bonus episodes, and expanded platforms to learn from Nudge, such as newsletters, LinkedIn, YouTube, and a forthcoming free course called 'The Science of Persuasion'.
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