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3min chapter
I have two big announcements
Nudge
Using Behavioral Science Techniques to Improve Your Business
This chapter discusses the 'Wallet Opening Words' playbook, which provides 26 and a half copywriting techniques backed by behavioral science. It includes real-world marketing examples, summaries of scientific papers, and practical advice on applying the insights.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode