Create Extraordinarily Long Warranties to Boost Sales

In a study published in the Journal of Business Research, it was found that offering extraordinary warranties can significantly increase the intent to buy. For unfamiliar brands, offering long warranties can demonstrate high quality and build trust. For example, participants were 34.8% more likely to buy a hoodie with a 10-year warranty and 16.6% more likely to buy car tires with an 80,000-mile warranty. However, this effect may not work well for products in unfamiliar categories.