Nudge How to create an irresistible offer (that’s proven to sell)
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Feb 5, 2024 Learn the power of extraordinary long warranties in increasing the likelihood of purchase. Explore how loyalty programs, rewards, and free components can boost customer lifetime value. Discover the revenue potential of offering free shipping subscriptions. Find out the impact of limited time promotions and strategies for online offers. Get insights into the release of a playbook for e-commerce optimization and upcoming projects.
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Boost Sales with Long Warranties
- Offer extraordinarily long warranties to signal high product quality and build trust.
- Long warranties increase purchase intention by mitigating loss aversion and leveraging the endowment effect.
Frame Offers Restriction First
- Frame your promotion by stating the spending restriction before the benefit.
- For example, say 'Spend $200 and get $40 off' to make the offer feel like a reward.
Auto Enroll in Loyalty Programs
- Auto enroll customers into your loyalty program to significantly increase their lifetime value.
- Loyalty rewards inspire reciprocity, making customers more likely to make repeat purchases.