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5min chapter
How to create an irresistible offer (that’s proven to sell)
Nudge
Creating Customer Loyalty and Increasing Sales with Rewards and Free Components
This chapter explores the effectiveness of loyalty programs in increasing customer lifetime value, using examples like Booking.com's rewards program. It also discusses the concept of reciprocity and how offering free components as part of a bundle can significantly increase sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode