How to create an irresistible offer (that’s proven to sell)
Nudge
Creating Customer Loyalty and Increasing Sales with Rewards and Free Components
This chapter explores the effectiveness of loyalty programs in increasing customer lifetime value, using examples like Booking.com's rewards program. It also discusses the concept of reciprocity and how offering free components as part of a bundle can significantly increase sales.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
