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6min chapter
How to create an irresistible offer (that’s proven to sell)
Nudge
The Impact of Extraordinary Warranties on Consumer Buying Behavior
This chapter explores a study that reveals how long warranties can significantly increase the likelihood of purchase, particularly for unfamiliar brands. It also highlights examples of companies using generous warranties to differentiate themselves and discusses the concepts of loss aversion and the endowment effect.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode