Nudge
The best of Nudge in 2023
Dec 26, 2023
In this podcast, the host shares the 6 best bits of advice received in 2023. Topics include using social proof in marketing, engaging advertising techniques, the impact of a fine for late pickups, the importance of character in storytelling, and a study on physical challenges and relationship satisfaction.
25:23
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Quick takeaways
- Displaying the number of product sales or views can increase purchase intentions by up to 58%.
- Using the generation effect in ad campaigns, such as prompting viewers to complete missing words, enhances memorability and engagement.
Deep dives
Use Social Proof to Boost Sales
One valuable marketing tip discussed in the podcast is the power of social proof. Experts recommend displaying the number of product sales or views to create a sense of popularity and quality. Studies have shown that showing these numbers can increase purchase intentions by up to 58%. When starting off with low sales, it is effective to show the number of views, and as sales increase, it is recommended to switch to displaying the actual sales numbers. Researchers found that when additional text mentioning the number of views or purchases was included on a product page, people were 56% more likely to buy the product.
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