Nudge The best of Nudge in 2023
12 snips
Dec 26, 2023 In this podcast, the host shares the 6 best bits of advice received in 2023. Topics include using social proof in marketing, engaging advertising techniques, the impact of a fine for late pickups, the importance of character in storytelling, and a study on physical challenges and relationship satisfaction.
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Leverage Social Proof in Marketing
- Show the number of product sales or views to boost purchase intention by up to 58%.
- Use product views for low sales and switch to sales numbers as sales increase to maintain impact.
Use Generation Effect for Memorable Ads
- The generation effect shows people remember words better when they fill in missing letters themselves.
- This effect makes ads more memorable by involving the audience in solving puzzles or guessing.
Too Much Choice Lowers Sales
- More jam choices attracted 60% more customers to sample but led to only 3% buying compared to 12% with fewer choices.
- Excessive options can reduce sales despite increasing initial interest.