Use Social Proof to Boost Sales

One valuable marketing tip discussed in the podcast is the power of social proof. Experts recommend displaying the number of product sales or views to create a sense of popularity and quality. Studies have shown that showing these numbers can increase purchase intentions by up to 58%. When starting off with low sales, it is effective to show the number of views, and as sales increase, it is recommended to switch to displaying the actual sales numbers. Researchers found that when additional text mentioning the number of views or purchases was included on a product page, people were 56% more likely to buy the product.