Nudge Should I share all my secrets?
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Jan 22, 2024 John Lee Dumas, host of Entrepreneurs on Fire, shares the power of transparency in business, including the benefits of living in Puerto Rico for tax purposes and how transparency can build trust and credibility. Discover how featuring professionals and revealing behind-the-scenes information can influence consumer behavior and increase purchase intent.
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Justin Kan's Transparency
- Justin Kan live-streamed his life 24/7, attracting significant media attention.
- This boosted his platform, Justin.tv, which later rebranded to Twitch and sold to Amazon for $970 million.
John's Move to Puerto Rico
- John Lee Dumas, host of Entrepreneurs on Fire, moved to Puerto Rico for tax benefits.
- He openly shares this and his income reports, fostering trust with his audience.
Share Income Reports
- Share your income and expenses transparently, including successes and failures.
- This builds trust with your audience and helps them learn from your experiences.