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John Lee Dumas, host of Entrepreneurs on Fire, shares the power of transparency in business, including the benefits of living in Puerto Rico for tax purposes and how transparency can build trust and credibility. Discover how featuring professionals and revealing behind-the-scenes information can influence consumer behavior and increase purchase intent.
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Quick takeaways
- Transparency and candid sharing can work in your favor by building trust and growing a massive user base.
- Sharing behind-the-scenes details and mistakes establishes a genuine connection with listeners and provides valuable insights.
Deep dives
Transparency and the Power of Sharing: Justin Kan's Journey from Live Streaming to Twitch
Justin Kan became known for live streaming his entire life, 24/7, which attracted attention and media coverage. This transparent approach helped grow his business, Justin.tv, which eventually rebranded as Twitch and was sold to Amazon for $970 million. Kan's candid transparency exemplified the power of honest and direct sharing in attracting awareness and growing a massive user base.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode