Nudge
Do you have unethical amnesia?
Feb 19, 2024
The podcast dives into various unethical scandals involving big corporations like Microsoft, Volkswagen, Samsung, and Apple. Professor Daniel Zane discusses consumer willful ignorance towards unethical practices. Topics include unethical business practices, consumer behavior, willful ignorance, and solutions for ethical marketing.
31:29
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Quick takeaways
- Consumers tend to ignore unethical practices of brands to maintain positive self-perceptions.
- Presenting ethical information at the point of purchase can influence consumers' decision-making process.
Deep dives
Consumers' Willful Ignorance
Consumers have a tendency to remain ignorant or not seek out ethical information about products. They choose to ignore this information to protect themselves from facing uncomfortable truths about the brands they love. This willful ignorance is influenced by the desire to maintain positive self-perceptions and feel good about their choices. However, when consumers are presented with ethical information at the point of purchase, they are more likely to use it in their decision-making process. Companies can address this by providing all ethical information upfront, reminding consumers at every touchpoint, such as on websites, packaging, and in-store displays.
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