Solutions for Ethical Marketing and Impact of Consumer Behavior

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales? 

Nope. 

Today, professor Daniel Zane—who has studied the wilful ignorance customers have towards unethical practices—explains why.

Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane

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