Do you have unethical amnesia?
Nudge
Willful Ignorance in Consumer Behavior
The chapter explores how consumers can be willfully ignorant when it comes to seeking information about the ethics of products they purchase. It discusses a study showing that consumers tend to avoid information that may reveal unethical practices of a favorite brand, but are more likely to consider it when faced with it at the point of purchase. The conversation delves into the concept of willful ignorance and unethical amnesia in consumer behavior.
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