The power of persuasive language

According to Dr. Jonah Berger, persuasive people are not born persuasive, but rather, their persuasiveness comes from the words they use. Successful persuasive people, like Barack Obama and Donald Trump, employ simple tips that anyone can follow. One important tip is to speak confidently without using hedge words like 'might' or 'could.' Research shows that using confident language makes speakers more persuasive and impactful. Another tip is to remove filler words like 'um' or 'uh,' which can undermine credibility. Additionally, pausing while speaking can enhance persuasiveness, signaling thoughtfulness and attentiveness. Finally, leaving some uncertainty can keep listeners engaged and intrigued, as people are driven to resolve uncertainty. By following these tactics, individuals can become more persuasive in various contexts.