Explore the journey of 'Rock Around the Clock' from struggles to success, the influence of the movie 'Blackboard Jungle', and the role of exposure in making songs popular and shaping our perception of popularity.
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Quick takeaways
Exposure to influential figures can lead to increased popularity of songs, as demonstrated by the success of 'Royals' and 'Call Me Maybe'.
Popularity rankings and exposure significantly shape our tastes and preferences when it comes to music.
Deep dives
The unexpected journey of 'Rock Around the Clock'
Rock Around the Clock by Bill Haley and his comments was initially released to little fanfare and failed to gain popularity despite efforts by the producers to promote it. However, a year later, the song was featured in the movie 'Blackboard Jungle' and captured the attention of a generation of teenagers, catapulting it to the top of charts and cementing its status as a classic.
The role of exposure in making songs popular
The success of songs like 'Royals' by Lord and 'Call Me Maybe' by Carly Rae Jepsen can be attributed in part to chance exposure. These songs gained popularity after influential figures in the music industry featured or praised them, leading to increased exposure and subsequent widespread recognition.
The influence of popularity on perception
The perception of a song is often influenced by its popularity. Research shows that when people are aware of a song's popularity, they are more likely to perceive it positively and prefer it over lesser-known songs. Popularity rankings and exposure play a significant role in shaping our tastes and preferences.
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit.