Nudge The hidden impact of the words you use (feat Dr Jonah Berger)
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Oct 30, 2023 
Dr Jonah Berger, acclaimed behavioural scientist, discusses the power of words in persuasion and behavior. He explains how subtle shifts in language can greatly impact perception and increase persuasion. Topics include framing actions as identities, the influence of nouns on attitudes, and the effectiveness of the present tense in conveying confidence.
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The Power of "Because"
- Researchers asked New Yorkers to let them cut in line at a copy machine.
- Adding the word "because", even with a meaningless reason, increased compliance by 50%.
Magic Words for Persuasion
- Use "recommend" instead of "like" for 32% higher uptake.
- Try "whom" in dating profiles and "is not" in product descriptions for increased success.
From "Should" to "Could"
- Replace "should" with "could" to boost creativity.
- Asking "what could we do?" encourages broader thinking and better solutions.