The Power of Language and Identity in Shaping Behavior

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident. 

You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic. 

• Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
• Jonah’s new book Magic Words: https://jonahberger.com/magic-words/
• Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932
• Don’t be a litterbug: https://tinyurl.com/yu73a85s
• Don’t be a tosser: https://tinyurl.com/bdfdpa34
• Be a litter hero: https://tinyurl.com/4726v7n4