10min chapter

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The hidden impact of the words you use (feat Dr Jonah Berger)

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CHAPTER

Harnessing the Power of Words

In this chapter, Jonah Berger discusses how subtle shifts in language can greatly impact perception. He shares examples of how adding certain words or using different language can increase persuasion and predict future outcomes. The chapter explores the power of words in various contexts and emphasizes their importance in affecting outcomes.

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