Use social proof of product views and sales to boost purchase intent

The podcast episode discusses the power of social proof in driving purchase intent. The guest explains the importance of showing the number of product views and sales next to your goods. This approach enhances the perception of popularity and quality, leading to increased purchase likelihood. The guest also suggests that when products have few sales, showing the number of product views can have a similar effect. However, once sales increase, it is advisable to switch to showing the number of product sales instead.