At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listHalo Effect Experiment Results: https://imgur.com/oV4REzq

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sam’s book: https://linktr.ee/evolutionaryideasMonteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7iIntermache’s freshest orange juice: https://imgur.com/a/P0rv140My labour illusion Reddit ad: https://imgur.com/a/fnkiY9VSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Sam Tatam, Head of Behavioural Science at Ogilvy, argues that true innovation comes from building off other good ideas. He explores how nature can inspire innovative solutions. The podcast discusses borrowing ideas from different fields, psychology-based marketing, and the concept of signaling in nature and human society.

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Question one: https://imgur.com/a/EmYmJPyQuestion two: https://imgur.com/DnrsQxVQuestion three: https://imgur.com/a/mZFmaooMaddie’s book Change for Better: https://bit.ly/37gTdyuFollow Maddie on Twitter: @maddie_croucherSign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Karla's website: https://kstarr.com/Karla's substack: https://substack.com/profile/873539-karla-starrSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/Phill's Twitter: https://twitter.com/p_agnewSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-listThe Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdfIPA paper on checking your fire alarms: https://bit.ly/3h8K0tqMy fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Katelyn's newsletter: https://customercamp.co/whywebuy/Katelyn's Twitter: https://twitter.com/KateBourOctopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2Dishoom’s matka: https://imgur.com/a/Wx8yy9BAmazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujOThe foot-in-the-door poster: https://imgur.com/a/MrdPLJA

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Vanessa’s book: https://www.vanessabohns.com/The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXWFollow Vanessa on Twitter: https://twitter.com/profbohnsSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Vanessa’s book: https://www.vanessabohns.com/Follow Vanessa on Twitter: https://twitter.com/profbohnsSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list