Nudge

The way to cure your procrastination problem

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May 1, 2023
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INSIGHT

Motivation and Procrastination

  • Procrastination is driven by two types of motivation: intrinsic and extrinsic.
  • Intrinsic motivation, doing something for personal reward, combats procrastination.
ANECDOTE

New Year's Resolutions Study

  • Ayelet Fishbach's research tracked New Year's resolutions, finding intrinsic motivation predicted adherence.
  • Extrinsic motivation, like importance, didn't predict follow-through.
ADVICE

Focus on Intrinsic Rewards

  • Focus on intrinsic rewards of a task to avoid procrastination.
  • For example, savor the crunchiness of carrots, not just their health benefits.
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