Nudge

The surprisingly simple way to change someone’s mind

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Apr 3, 2023
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ANECDOTE

Trump's Story Changed Minds

  • Donald Trump changed minds during the 2015 presidential debate with a compelling story instead of data.
  • Stories affect perceptions deeply, even of scientific facts like vaccine safety.
INSIGHT

Stories Form The Foundation

  • Humans evolved to think in stories because storytelling enables us to understand the world.
  • Stories are fundamental to human cooperation and societal progress, forming the 'cake mix' of culture.
INSIGHT

Stories Build Empathy

  • Stories help us see the world through others' eyes, fostering empathy and changing prejudices.
  • Exposure to narratives about different groups can produce lasting shifts in beliefs and attitudes.
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