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Nudge

The surprisingly simple way to change someone’s mind

Apr 3, 2023
40:34

Podcast summary created with Snipd AI

Quick takeaways

  • Using stories and narratives is a powerful tactic for changing minds and influencing opinions.
  • Compelling stories have specific elements such as focusing on flawed characters and leaving something unknown to stimulate curiosity and captivate audiences.

Deep dives

The power of stories in changing minds

Stories have a profound impact on our beliefs and perceptions. They have been fundamental to our species' development and are a powerful tool for changing minds. Donald Trump's ability to sway Republican voters during the presidential debate using a story about vaccines and autism is a prime example. Stories are effective because they tap into our deep-seated curiosity and fascination with other people. They engage us emotionally and make us relate to flawed characters. Good stories start with a change or threat of change, leaving something unknown to capture attention. Flawed characters allow for growth and transformation, making the story more relatable and compelling.

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