The surprisingly simple way to change someone’s mind
Nudge
00:00
How to Hook a Reader in From the First Moment of Your Story
Change automatically grabs attention because the brain likes to predict what's going to happen next. So start your story with a change, because we are wired to be more interested in them. To double down on these attention grabbing tactics, you should link your change with uncertainty. The surprisingly simple way to change someone's mind.
Transcript
Play full episode
