6min chapter

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The surprisingly simple way to change someone’s mind

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CHAPTER

The Importance of Making Your Character Flawless

Shakespeare's popularity arguably came from using this trick. Leaving something unknown is a sure-fire way to capture attention. Research shows that nine-week-old babies are drawn to unfamiliar images over ones they've seen before. Between the ages of two and five, its thought children ask around 40,000 explanatory questions to their caregivers. So don't reveal everything in your story if you want it to be memorable. Curiosity Gap is so important because leaving something unknown is just proven to grasp our attention. It's why Shakespeare is still popular today.

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