The Power of Stories

Our brains still act as if we're sleeping in a cave. The body's reflexes remain primed for the savannah we once roamed. A good story about a good cause can lead to the development of human rights or the emancipation of slaves. But not all stories are good, with Trump spreading fear and uncertainty through his misinformation on vaccines. How do you come up with a story that is so compelling, so gripping, that it can capture a nation and change the views of the masses? Well, I ask Will after this quick break.