The surprisingly simple way to change someone’s mind
Nudge
00:00
The Science of Storytelling
Phil Agnew: Don't discredit the power of a story. We are wired to remember, interpret and learn from them far more than we would from data. Focus your story on a character over the plot. Leave something unknown about your character to spark curiosity. Follow those steps and you'll end up with a compelling story that'll be far more persuasive than any data point you could share.
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