4min chapter

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The surprisingly simple way to change someone’s mind

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CHAPTER

The History of Storytelling

A good story is about learning if the characters are good or bad people. A story that's based around the strong character is wired to get us interested, because humans have spent millennia gossiping about people. The psychologist Professor Brian Boyd writes, humans naturally pursue status with ferocity. We are desperate to know what others think about us, and we are also quick to judge others. Great stories talk about people. Trump didn't use stats or data to talk about the vaccine. He shared a story about a mother in his team. Here's how one of the very best ways to get someone to pay attention to your character is to leave something unknown why you want them to care.

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