Nudge

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more.Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput bias experiment: https://bit.ly/3sEPFgCFraming experiment: https://bit.ly/3TMKgA2Information gap experiment: https://bit.ly/3DiGasAAuthority bias experiment: https://bit.ly/3sF0G1ANancy’s book: https://amzn.to/3DZTl23Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40*Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC

Curious about the persuasive power of familiarity?Ever wondered how on earth Trump won?In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy. 20 Ads That Shook the World: bit.ly/3P8BsTMPete Judo's YouTube: bit.ly/3uyXUvHCreative Mischief: bit.ly/3ux3kHNJulius Caesar Podcast: bit.ly/3HksvozTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdReciprocity experiment: https://bit.ly/3TxiqrvNancy’s book: https://amzn.to/3TF73hpSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Dan’s book To Sell Is Human: https://amzn.to/3d9qFtDDan’s book The Power of Regret: https://amzn.to/3btHAX9Listen to Nudge episode 74: https://bit.ly/3Q2EdpbSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.com/Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6My labour illusion experiment: https://bit.ly/3drDobrMy costly signalling experiment: ​​https://bit.ly/3BsrC8DMy contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5My contrast effect experiment round-up: https://bit.ly/3SjxRlZ

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6