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Power of Precise Numbers
- Precise numbers capture attention by breaking automatic scripts in our minds, making us consider requests more thoroughly.
- This increased consideration boosts the likelihood of positive action, like donations or compliance.
Precision Boosts Credibility
- People find precise numeric claims more credible because they associate specificity with expertise.
- General or rounded claims often seem less believable, even if they are accurate.
Real-world Effectiveness of Precision
- Sellers who use precise asking prices sell homes closer to their price than those who use rounded amounts.
- Showing precise quantities for product items, like number of bottles instead of total weight, increases willingness to pay.