How to Price Your Website Effectively

Not every pricing insight is equally robust. Findings that are one-offs, which I would say are more still in the world of hypotheses. They're interesting insights, but they're not guaranteed success. So you really want to think what's the scale of cost to me for implanting these ideas? If it's going to be costly, just use the more robust findings. If it's a costless change to your website, well, it's worth at least testing some of these less proven ideas. Phil Agnew: "I only asked you to listen to 17 minutes, and yet you've listened to more"