How to Price Your Products More Profitably

There's an idea called the present preference bias, which argues we feel pain and pleasure more than now than in the future. People really don't like costs in the immediate future. If you're going to put up your subscription rates, your product, go out earlier and it's less likely to have a negative effect. This effect won't only encourage customers to commit to a price raise. There's evidence to suggest it'll encourage them to commit to all sorts of things.