How to Increase the Appeal of Your Products

In 2012, Donald Blychstein from Colorado University and his team ran an eight-week experiment in a bar. They found that when the menu had a low priced item at the top, the average price paid was $5.78. But when the menu was flipped, the average prices rose by $0.24 to $6.02. Offering a decoy super premium option can encourage people to buy a slightly more expensive choice. Just because these effects work in some circumstances doesn't guarantee they'll work for you.