The Power of Precision

The precise number bias kicks in and we take action when the number is precise. Uber found that people were more likely to accept this surge price if it was a precise number rather than a suspiciously round number. If you are charging £5, your bottle of lager, charge £5 and £5. It's a lovely, very, very simple tactic. Even if you're running training or you are, if you have a break, say to people, can you come back in 11 minutes? Don't say in 10 minutes. Give people a precise number and they are far more likely to come back on time. Now there are a couple of AI tools that I'd love to recommend