Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Generation Effect: Why Cancer Research Runs an Ad Like This
01:46 • 6min
How to Use AI to Increase Memorability and Conversions
07:21 • 2min
The Generation Effect: How to Use It to Your Advantage
09:47 • 4min
The IKEA Effect: How to Remove Friction From Your Customer Journey
13:58 • 5min
How to Be a Better Coffee Aficionado
18:36 • 2min