Today’s guest is Ri_h_rd Sh_tto_
Nudge
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How to Be a Better Coffee Aficionado
We prefer things when we are involved in creating them. Taking part in the process boosts our enjoyment. It works for products and it works for ads, making cancer researchers obesity ad more memorable. To find out if more people listen to this episode than average, then sign up to my newsletter. I'll share the results on Friday.
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