The Generation Effect: Why Cancer Research Runs an Ad Like This

In 2019, Cancer Research launched an ad campaign that inspired the title of this episode. It's a behavioural bias that makes ads like these far more memorable. The generation effect was first studied in 1978 by Graf and Slomaka at the University of Toronto. Reading reading Lamborghini made brands 14% more memorable than watching it on TV. To promote the show, I did a podcast on the benefits of social media post-screening. See if you agree with Richard Schotten or not? Share your thoughts below.