Nudge

Why working at a large organisation will kill your creativity

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May 22, 2023
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ANECDOTE

Derren Brown's Conformity Illusions

  • Derren Brown uses actors to create convincing illusions for his psychological tricks.
  • These illusions show how strongly people conform to group beliefs even in bizarre scenarios.
ANECDOTE

Solomon Asch's Conformity Test

  • Solomon Asch's experiment shows people conform to wrong answers when pressured by a confident majority.
  • This experiment first revealed the power of the conformity bias in groups.
INSIGHT

Conformity Overrides Rationality

  • People often conform to social behavior without understanding or believing it, like applauding nonsense.
  • We follow others' lead even when the presented information is obviously nonsensical.
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