6min chapter

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Why working at a large organisation will kill your creativity

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CHAPTER

Introduction

Darren Brown is a mentalist and illusionist known for his unique blend of magic and psychology. His tricks show us that most of us will conform to what others around us believe. In this episode, I break down the psychology behind this phenomenon, the conformity bias. We'll look at how this pressure to conform can suffocate your creativity and work rate. And we'll finish by sharing an example of just how powerful this bias can be.

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