Nudge Six proven principles to persuade anyone
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Dec 4, 2023 Famed behavioural scientist Patrick Fagan walks through six proven persuasion techniques used by the NHS and even a 6-year old selling lemonade. Topics include social proof, commitment and consistency, the power of authority, and persuasive techniques used by hotel websites.
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Gorilla in the Scan
- 83% of experienced radiologists missed a gorilla in a scan.
- They were too focused on finding small abnormalities, highlighting how we miss things we don't look for.
Social Proof as a Heuristic
- People rely on heuristics, mental shortcuts, for decisions.
- Social proof, a key heuristic, makes us follow the crowd, often choosing busy restaurants over empty ones.
The Runaway Diners
- In Brazil, diners abandoned their meals, following joggers who ran by.
- This herd instinct is exploited in marketing, using slogans like 'Over 99 billion served.'