The Power of Authority in Persuasion

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. 

• Can you spot the gorilla? https://tinyurl.com/34m5vuz3

• My social proof test: https://im.ge/i/jb1rxG

• The scarcity pub: https://im.ge/i/jb1Q90

• My liking principle test: https://im.ge/i/jbS7JX

• Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

• Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce

• Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/