Lochhead on Marketing

Christopher Lochhead

Top mentioned books

Here are the most frequently recommended books on the Lochhead on Marketing podcast:
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#1 Mentioned in 2 episodes

Play Bigger

Pirates, Dreamers, and the Power of Decisive Action
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Christopher Lochhead
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#2 Mentioned in 1 episodes

The 22 Laws of Category Design

Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
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Christopher Lochhead
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#3 Mentioned in 1 episodes

Nearshore Marketing

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Fernando Labastida
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#4 Mentioned in 1 episodes

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk
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Al Ries
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Jack Trout
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#5 Mentioned in 1 episodes

The Existing Market Trap

A Marketer’s Guide To Category DesignHow To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
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Mary Grace
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Jason Welcome
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Al Ramadan
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#6 Mentioned in 1 episodes

Remote Intelligence

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Fernando Labastida
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Luis De Rechin
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#7 Mentioned in 1 episodes

Niche Down

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Hal, Austin Elrod
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Heather Clancy
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Christopher Lockhead
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#8 Mentioned in 1 episodes

Get Content, Get Customers

The Content Marketing Revolution
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Newt Barrett
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Joe Pulizzi
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#9 Mentioned in 1 episodes

Pattern Breakers

Why Some Start-Ups Change the Future
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Mike Maples Jr.
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Peter Ziebelman
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#10 Mentioned in 1 episodes

Boundless, A New Mindset for an Unlimited Business Success

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Vala Afshar
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#11 Mentioned in 1 episodes

Snow Leopard

How Legendary Writers Create A Category Of One
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Category Pirates
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#12 Mentioned in 1 episodes

Everybody Wants to Rule the World

Surviving And Thriving In A World Of Digital Giants
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Ray Wang
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#13 Mentioned in 1 episodes

Quit Repeating Yourself

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Jamie J
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#14 Mentioned in 1 episodes

Positioning

The Battle for Your Mind
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Al Ries
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Jack Trout
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#15 Mentioned in 1 episodes

The Land of Tomorrow

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Peter Drucker
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#16 Mentioned in 1 episodes

Inbound Marketing

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Dierk Runne
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Brian Halligan
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Dharmesh Shah
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#17 Mentioned in 1 episodes

Call to Action

Definitive Guide to Persuasion
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Brian Eisenberg
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#18 Mentioned in 1 episodes

The Fall of Advertising and the Rise of PR

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Al Ries
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Laura Ries
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#19 Mentioned in 1 episodes

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers
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Seth Godin

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