The Fall of Advertising and the Rise of PR

Book • 2002

Mentioned by

Mentioned by

Laura Ries

as a book she co-authored with Al Ries, focusing on the shift from advertising to PR.

Mentioned by

Laura Ries

as the book written in 2002 during the dot-com boom, addressing the importance of PR over advertising.

Mentioned by

Laura Ries

when talking about the timing of her book coming out.

Mentioned by

Laura Ries

as a book she co-authored with her father.

Mentioned by

Travis Chappell

as one of the five books co-authored by

Laura Ries

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