The Fall of Advertising and the Rise of PR

Book • 2002

Mentioned by

Mentioned by

Laura Ries

as a book she co-authored with Al Ries, focusing on the shift from advertising to PR.

Mentioned by

Laura Ries

when talking about the timing of her book coming out.

Mentioned by

Laura Ries

as a book she co-authored with her father.

Mentioned by

Travis Chappell

as one of the five books co-authored by

Laura Ries

Mentioned by

Laura Ries

as the book written in 2002 during the dot-com boom, addressing the importance of PR over advertising.

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