Travis Makes Money Make Money with Brand Positioning | Laura Ries
Sep 17, 2025
Laura Ries, a branding strategist and bestselling author, discusses the powerful concept of brand positioning. She emphasizes that defining what a brand stands against can create memorable identities. Laura shares insights on common pitfalls like overextending and chasing trends, using classics like Chick-fil-A as examples of timeless strategies. She argues that real-world experience trumps flashy degrees in marketing, and that a focused brand message outlasts fleeting tactics. Get ready to rethink your brand's strategy!
AI Snips
Chapters
Books
Transcript
Episode notes
Strategy Outlasts Tactics
- Strategy (positioning) is timeless while tactics (media, platforms) constantly change.
- Without the right strategy, new tactics like social or AI are largely wasted.
Apprenticeship Over Degrees
- Seek apprenticeships and real-world experience over relying solely on marketing degrees.
- Learn from masters for years before assuming you know the right way to build brands.
Define By Opposition
- A brand's position becomes clear by defining what it opposes, not by claiming superiority.
- People understand opposition faster than claims of being better.
