#50859
Mentioned in 1 episodes

The Strategic Enemy

How to Build and Position a Brand Worth Fighting For
Book •
Author
Laura Ries

Mentioned by

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 John Jantsch
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 Laura Ries

Mentioned in 1 episodes

Mentioned as
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Laura Ries
' new book that is already shaking up the way companies think about branding.
33 snips
Stop Playing Nice: Make an Enemy, Build a Brand
Mentioned by
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John Jantsch
 as
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Laura Ries
' latest book, discussing brand positioning against a strategic enemy.
The Secret Weapon of Great Brands

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