#7966

Mentioned in 4 episodes

The Strategic Enemy

How to Build and Position a Brand Worth Fighting For

Book •

Author

Laura Ries

Mentioned by

Mentioned in 4 episodes

Mentioned as

Laura Ries

' new book that is already shaking up the way companies think about branding.

33 snips

Stop Playing Nice: Make an Enemy, Build a Brand

Mentioned by

Michael Krigsman

as Laura Reese's new book about branding.

13 snips

How to Make Your Brand Stand Out FAST | CXOTalk #893

Mentioned by

Guy Kawasaki

Laura Ries

’ new book, which he loved and recommends to everyone.

11 snips

Where Brands Go Wrong: Laura Ries on Positioning

Mentioned by

Laura Ries

as the core concept of her groundbreaking new book.

11 snips

407 The Enduring Power of Positioning with Laura Ries (Part 2)

Mentioned by

John Jantsch

Laura Ries

' latest book, discussing brand positioning against a strategic enemy.

The Secret Weapon of Great Brands

Mentioned by

Kris Safarova

as a recently written book by

Laura Ries

, relating to positioning.

587: Globally Recognized Marketing Strategist on How to Build Brands That Dominate

Mentioned by

Travis Chappell

Laura Ries

' upcoming book, which is probably going to be discussed on the show.

Make Money with Brand Positioning | Laura Ries

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