#14266
Mentioned in 2 episodes
The Existing Market Trap
A Marketer’s Guide To Category DesignHow To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
Book • 2023
This book focuses on overcoming challenges of the existing market.
It is a practical guide for entrepreneurs and business leaders to get out of the existing market trap and build a new market.
This book emphasizes the power of challenging conventional wisdom and embracing innovative approaches.
It encourages a shift in mindset, urging readers to question established norms and explore uncharted territories.
Also, this provides actionable strategies and frameworks for identifying opportunities, disrupting industries, and creating lasting value.
It is a practical guide for entrepreneurs and business leaders to get out of the existing market trap and build a new market.
This book emphasizes the power of challenging conventional wisdom and embracing innovative approaches.
It encourages a shift in mindset, urging readers to question established norms and explore uncharted territories.
Also, this provides actionable strategies and frameworks for identifying opportunities, disrupting industries, and creating lasting value.
Mentioned by
Mentioned in 2 episodes
Mentioned as co-authors, with 
Christopher Lochhead
40 snips
403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business
Mentioned as a primer escaping the 13 deadly sins that destroys companies' careers and portfolios.
26 snips
404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
